BRANDING & TEXTILE DESIGN
Wildflower is a boutique fashion company with strong environmental and ethical values, providing expressive fashion for the spirited, bold and mindful young woman. This graphic design undergraduate thesis project stems from a love for fashion and mark-making, and resulted in two textile patterns, four garments, a logo and signage, a fashion lookbook and a pop-up store display.
Wildflower seeks to explore the craft, resources and dedication necessary to create custom clothing line within an ethical, domestic environment, while also servings as a transparent comparison to the fast-fashion world. In addition to graphic design practices, the Wildflower branding project overlaps with several concentrated skill areas—textile design, visual merchandising, photography and seamstressing.
View my process here.